Why Fresh?

The Importance of Fresh

After green beans have been picked and processed, (i e. un-roasted) coffee has a considerable shelf life. However, the potential quality of coffee beverages deteriorates with the age of the green coffee. For best results, we buy from trustworthy suppliers that guarantee the freshness of its green beans.

After roasting, coffee beans are increasingly vulnerable to deterioration. Ideally, a container that allows the outflow of gas, which coffee releases as it ages, but prevents the inflow of oxygen will preserve the beans freshness. Coffee is generally most flavorful when prepared with coffee that has “rested” for at least two (2) days after roasting but not exceeded three (3) weeks. This is especially important for dark roasted coffee, which deteriorates faster than light roasted coffee.